Customer Relationship Management (CRM)

CRM

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The goal of the CRM (Customer Relationship Management) project is to create a single integrated CRM enterprise platform for all of UQ, through the successful implementation of Oracle Service Cloud. Its purpose is to assist the university in managing relationships with all its customers - from current to future students, staff to business & research partners, alumni to broader community stakeholders. 

An integrated customer view will improve the way that UQ engages with its customers and how its customers engage with UQ – enhancing the Customer Experience and improving the way UQ works.

The CRM platform is current delivering benefits and adds value in the following areas:

  • Provision of integrated Enquiry Management across Faculties and Schools
  • Key technology enabler for OLA (Online Applications)
  • Improving productivity through the introduction of standardised processes
  • Continuous improvement of UQAnswers

CRM guides & simulations (Blackboard) 

Contact us

  1. Request CRM support
  2. Log a LanDesk ticket
  3. Email crmsupport@uq.edu.au
  4. Current CRM users create an enquiry and assign to ‘CRM Support’ queue.
  5. Call Service Desk x56000 for any escalations

Relevant documents